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In contrast to production companies that cater to large scale productions, Glow Video leverages the local community of Western New York, showcasing the city of Buffalo to the world at large. This includes promoting non-profit organizations, advertising small businesses, and creating eye-catching videos for up-and-coming music artists. We work closely with our clients to bring their visions to life, and offer professional opinions when needed. Our small size allows us to be nimble and flexible while providing the highest quality.



Robin Lazzara is the Founder and Production Manager of Glow Video. In the past, she worked as the Production Manager for LiteWork Media Buffalo, a local production team. She has collaborated with local businesses, music artists, and several not for profits. She’s also worked on various feature films and television series, including A Quiet Place: Part II, Nightmare Alley, Paranormal Activity: Next of Kin, and Murphy Brown as the Production Secretary. In addition to her extensive production experience, she has worked as an editor and a sound mixer. Ms. Lazzara hails from Long Island and now calls Buffalo her home. She holds a bachelor’s degree in Television and Film Arts.


previous work

Buffalo’s Italian
Cultural Center

Produced by

LiteWork Media Buffalo

Production Manager +

Post Production Supervisor: Robin Lazzara


Bringing People

Together - CCI

Produced by

LiteWork Media Buffalo

Production Manager +

Post Production Supervisor:

Robin Lazzara

The Movement of Joy

Produced by

LiteWork Media Buffalo

Production Manager, Sound Mixer, Editor, Post Production Supervisor: Robin Lazzara

Jay Dref - Taxi in the Rain (Official Music Video)

Produced by

LiteWork Media Buffalo

Production Manager, Editor: Robin Lazzara


What is Runs

for Ronnie?

Production Manager, Sound Mixer, Editor:

Robin Lazzara

Director of Photography:

Rafael C. Mencía


The MuZical: 

Produced by

LiteWork Media Buffalo

Media and Project Manager: Robin Lazzara



Glow Video is a professional, diligent, and detailed production company that has helped bring many of my visions to life. As a woman artist and entrepreneur, it is incredible to work with a business that represents who I am and the communities that I serve. I am honored to work with the CEO Robin Lazzara who has created a pathway for women in film and production to thrive through her leadership, in a space that is underrepresented. I recommend Glow Video to bring your vision to fruition with dedication and love.

Naila H. Ansari, MFA

Movement of Joy, LLC Founder and Lead Artist

I’ve worked with Robin on several production projects -- some were in-person, others hybrid, and still others were completely remote. No matter the external circumstances, Robin was always professional, communicative, creative, collaborative, and she strictly adhered to any necessary safety measures. All of our projects involved young actors and performing artists, and Robin’s youth-centered working style made the experience a delight for the kids. The turnaround time for editing and feedback was quick and efficient, and the final product was always top-notch. I can’t wait to work with Robin on my next video production project!

Thembi Duncan

Director of Arts Engagement + Education, Shea's Performing Arts Center

Buffalo’s Italian Cultural Center had the privilege to work with Robin and her team for over three years. Robin led the production on several short videos including promotional pieces, member feature stories, and virtual tours of Italy. Robin is professional, reliable, punctual and easy to communicate with. During the collaboration process of filming and editing, Robin prioritized our vision and valued our feedback. She ensured that those on camera felt comfortable and confident. The final product always leaves us speechless, and we will definitely continue to contract Robin for future videos. I highly recommend Robin for all production needs. I am certain that she will excel in the industry and provide quality products for all of her clients!

Maria Renzi Foss  - Centro Culturale Italiano di Buffalo Board Member


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